Establishing a marketing strategy for a brand can be very difficult if you start from the idea that you only need to choose only one channel or type of promotion, from the following:
- PR (public relations)
- SEO (search engine optimization)
- Content Marketing
Well, you should know that each of these 3 ways of online promotion comes with its own benefits and advantages, and the best results can be achieved by using all of them. So, when setting your medium and long term marketing budget, as well as when deciding on the internal team or agency you will work with, it is mandatory to consider all 3 ways of promotion.