The role of the communications professional has taken on new meaning as communication and consumer relations have become essential to the success of any company.
From building and managing the reputation of a corporate or personal brand, to managing crises and communicating with stakeholders, PR professionals have learned to juggle a wide range of communication methods and channels to reach target audiences and deliver key messages consistently.
In this article, I will outline a few areas where I believe these professionals will play a key role in the healthy communication of the brand they represent well into the future: