Articles

Demystifying Public Relations: a guide to quantifying PR success

Public Relations in the age of misinformation: strategies for maintaining credibility

Marketer Interview: Power of PR & Communications

B2B technology PR: unleashing the power of strategic communications

Getting PR professionals to work with journalists: tips and pitfalls to avoid

The role of the communications specialist – perspectives for 2023 and beyond

Interview The Recursive. The Missing Piece in the Journey of CEE Startups: Storytelling and Product Positioning

Why PR should be part of every startup’s marketing strategy

The perfect trio to consider for an effective promotion: PR, SEO and Content Marketing

What is brand awareness and how does it help you reach your business goals?

The success of a business depends also on how familiar your target audience is with your brand. Studies show that people feel more comfortable buying from brands they already know about. It is not even necessary that they had bought a product or a service of that brand. They might have heard or read something...